As if the Ford Focus couldn't be any more successful, after years of sitting proudly at the top of its sector, Ford have introduced the Focus Active five-door and estate models.
This new offering has been designed to offer enhanced versatility and rugged styling for growing numbers of SUV and crossover customers throughout Europe.
The latest member of the Ford Active family joins the Fiesta Active and KA+ Active, boasting a raised ride-height, SUV styling, and a chassis optimised for 'class-leading' dynamics.
The Ford Focus Active crossover SUV has rough-road capability aided by new Slippery and Trail Selectable Drive Modes. It is spacious and practical, with a refined interior that supports the active lifestyles of many adventurous families. Roof rails are standard across the range to help the transport of bicycles and sports equipment.
Powerful and fuel-efficient Ford EcoBoost petrol and EcoBlue diesel engines are offered, as well as advanced driver assistance technologies and optional eight-speed automatic transmission.
Advanced driver assistance that were introduced with the all-new Focus earlier in 2018 include even more advanced versions of Ford's Adaptive Cruise Control, Adaptive Front Lighting System and Active Park Assist technologies.
Roelant de Waard, vice president of Marketing, Sales & Service, Ford of Europe, said;
"Ford SUV sales grew more than 19 per cent in October year over year, and SUVs now account for more than one in five Ford vehicles sold in Europe. Our Active family of crossover models offers a further compelling SUV-style option for customers.
"The all-new Focus Active does more than just look the part - its bespoke chassis and new Selectable Drive Mode options deliver genuine rough-road capability for families who want to explore off the beaten track."
The all-new Focus Active comes with Ford's short long arm (SLA) independent rear suspension configuration, the Focus Active chassis features unique springs, dampers, stabiliser bars, and front and rear knuckle geometries; the ride height is higher than the standard Focus hatchback by 30mm at the front and 34mm at the rear.
The SLA system aids comfort and response, featuring an isolated subframe that delivers a balance between front and rear compliance over larger bumps in the road. Multi-compound bushes have different stiffness characteristics when stressed in different directions to give better isolation of smaller bumps and improved noise, vibration and harshness. A unique SLA geometry for the estate version repositions the dampers, helping the vehicle to keep its agility and be responsive even with a fully loaded boot, helping maximise boot space with a wider load-floor area.
As well as Normal, Sport and Eco Selectable Drive Modes that are standard on all Focus models, the Focus Active introduces Slippery mode, which adjusts ESC and traction control settings for increased competence on surfaces such as mud, snow and ice. It also reduces straight-ahead wheel spin (including when pulling away from stationary) and delivers a more passive throttle response.
Trail mode helps keep momentum on soft surfaces like sand, adjusts anti-lock braking to allow greater wheel slip, configures traction control to allow higher wheel spin that cleans sand, snow or mud from the tyres and again, gives a more passive throttle response.
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All Vehicle Contracts Ltd Published: Nov 22 2018